45: Apple is DOOMED! iPhone XS, Watch Series 4 LEAKED

This week something cool is about to drop… and it’s not the theme tune to Fragil Rock. It’s that time for Apple’s special event - 2018. The invitations are out, but so are the rumours. This year also comes with a whole bunch of leaks (whoooo let the dogs out). So Jonathan chats to Jake via some crappy Skype phone sound (apologies) and go over the pre-event rumours and leaks, as they surface. We explore the 3 different iPhone models, possible iPad and iWatch improvements and what it means for this ‘Tick-Tock’ tock year. We also look at the flaws in Apples yearly improvements but the desire that captivates all Apple users to buy every year. Oh and some Yodelling… Find out more about the Master-Class here:

 AJ&Smart + Jake Knapp Official Design Sprint Master-Class: https://ajsmart.com/masterclass ### Links 1. [BOOK: Made to Stick: Why Some Ideas Survive and Others Die | Amazon](https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287/ref=sr_1_1?ie=UTF8&qid=1536516533&sr=8-1&keywords=made+to+stick) 2. [Buy Sprint!](https://www.thesprintbook.com/buy/) 3. [Buy Make Time!](https://maketimebook.com/buy/) 4. [IDEO](http://ideo.com/) 5. [Apple’s next iPhone event will be on September 12th | The Verge](https://www.theverge.com/2018/8/30/17795876/apple-iphone-event-2018-date-time-rumors-macbook-air-mac-mini-ipad-pro) 6. [Apple MacBook Pro with Touch Bar updated with ‘improved’ third-generation keyboard | 9to5Mac](https://9to5mac.com/2018/07/12/apple-macbook-pro-with-touch-bar-updated-with-max-32-gb-ram-improved-third-generation-keyboard-true-tone-and-new-intel-chips/) 7. [Exclusive: This is ‘iPhone XS’ — design, larger version, and gold colors confirmed | 9to5Mac](https://9to5mac.com/2018/08/30/2018-iphone-xs-design-larger-version-gold-exclusive/) 8. [Exclusive: Apple Watch Series 4 revealed — massive display, dense watch face, more | 9to5Mac](https://9to5mac.com/2018/08/30/exclusive-apple-watch-series-4/) 9. [Sign up for one of Jake’s upcoming workshops!](https://jakeknapp.com/workshops) 10. [Buy the AJ&Smart + Jake Knapp Official Design Sprint Masterclass!](https://ajsmart.com/masterclass) 11. [How to Run 13 Design Sprints at Once: Inside Maker Week at The New York Times | Jake Knapp | NYTimes](https://open.nytimes.com/how-to-run-13-design-sprints-at-once-inside-maker-week-at-the-new-york-times-5d3b95ca2441) Follow Jake Knapp on Twitter: @jakek Follow Jonathan Courtney on Instagram or Twitter: @jicecream Write into the podcast: [email protected] Podcast editing by Jason Sanderson: PodcastTech.com Show Notes (fan made): https://medium.com/product-breakfast-club-links-unofficial