Why Does Feedback Hurt So Much?

Are you allergic to negative feedback? Discover why feedback is the ultimate leadership gift—and how to turn every “ouch” moment into unstoppable growth. Former Navy SEAL Leif Babin and leadership instructor Jamie Cochran unpack the Extreme Ownership approach to receiving criticism without letting ego hijack progress. Walk away with clear, actionable steps to detach emotionally, run brutally honest self-assessments, and transform even the harshest comments into fuel for improvement. ⏱️ Episode Highlights 00:58 Why we instinctively resist critique 02:30 The ego-check questions that change everything 05:22 Leveraging 360° feedback surveys to reveal blind spots 11:50 How humility accelerates team performance 18:05 A real-world refund story that proves Extreme Ownership in action 24:40 The indirect approach to giving feedback without triggering defenses 28:10 Two immediate-action drills you can try this week 📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon. https://echelonfront.com/links/ ➕ Follow Us On Social: https://www.instagram.com/echelonfront https://twitter.com/EchelonFront https://www.facebook.com/echelonfront/ https://www.linkedin.com/company/echelon-front-llc/