#449: Loyalty for Good: How AARP Rewards Drives Emotional Engagement and Meaningful Change
Leaders in Customer Loyalty, Powered by Loyalty360 - Un pódcast de Loyalty360
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Send us a text In the world of customer loyalty, few programs embody purpose as completely as AARP Rewards. More than a points-based platform, it’s a mission-driven engagement engine designed to empower people aged 50 and older to live better, healthier lives. By leveraging traditional loyalty mechanisms in non-traditional ways, AARP has built an emotional connection with its members that goes beyond incentives and aims for impact. At the heart of this innovative program is Arapit Patel, Vice...
