EP705 - Focus Groups Part One

Wouldn’t you love to know what jurors are thinking about your case? Focus groups provide valuable insights into case strategy and potential damages issues. They can also reveal issues you never considered or indicate where clarification or visuals might be needed to help the jury understand complex information. We’ll discuss the pros and cons of online and in-person focus groups, how to prep and present the case, and what you can learn from your results in Part One of our intro to focus groups for trial attorneys. Learn more about your ad choices. Visit megaphone.fm/adchoices