EP706 - Focus Groups Part Two

You clearly gave your focus group jurors all the facts in your case. Most understood your message, but a few folks went completely off the deep end and jumped to a conclusion you can’t even comprehend. We often forget that jurors don’t share our legal knowledge and that the responsibility of decision-making in a legal setting can be overwhelming. Tune in to hear some of the crazy comments we’ve heard in focus groups and what they can teach us. Learn more about your ad choices. Visit megaphone.fm/adchoices