How are lead gen and personal branding the same? with Mary Henderson

How are lead generation and personal branding the same? Did you know they go hand in hand?   Your personal brand amplifies your lead generation strategy, and helps to build credibility around the ‘know, like and trust’ factor your prospective clients are looking for.   Joining me for this conversation is Mary Henderson.   Mary is an internationally recognised Personal Branding & Online Business Specialist. Mary helps Industry Experts systemise, digitalise and commercialise their knowledge, wisdom and skills into a scalable & profitable online business and a brand so they become an authority in their niche or industry. Mary has 20+ years of experience building 7 & 8 figure businesses & building high-performance sales teams in the IT sector and 15 years delivering online solutions for large and small businesses. She has been featured in many publications and is regarded as a thought leader in the digital sector. Mary gives listeners actionable tips on: [1:40] What personal branding is [4:20] How to convert a job description into a persona [10:20] How brand personas relate to lead generation [16:40] Integrating a lead generation strategy [23:30] Staying aligned to your values and mission [25:35] Mary’s book recommendation  [27:10] Biggest takeaways from this conversation  Resources mentioned in this episode: Influence by Robert Cialdini Connect with Mary here: Instagram Twitter LinkedIn Facebook https://www.maryhendersoncoaching.com/ Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Faceb Learn more about your ad choices. Visit megaphone.fm/adchoices