How can law firms rethink lead gen? with Tom Shapiro

How can law firms rethink lead generation?  What are the changes and tweaks you can make to your current strategy? Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business. Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro’s clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G.  Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro’s insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.   Tom gives listeners actionable tips on: [4:50] How to think about lead generation differently [8:05] How to be creative with your message  [16:45] Lateral thinking vs. logical thinking [22:30] Tips for SEO as it relates to lead generation [25:35] The importance of persona research [29:25] Tom’s book recommendation  Resources mentioned in this episode: Impossible to Ignore by Carmen Simon Connect with Tom here: Twitter LinkedIn https://stratabeat.com/    Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com Learn more about your ad choices. Visit megaphone.fm/adchoices