How does positioning bring better leads? with Daniel Steinberg

How does positioning yourself online bring better leads to you and to your firm? It’s no secret that being present online is key to visibility and business growth, especially when it comes to attracting those high-quality leads you’re looking for.  In this episode, my guest Daniel Steinberg takes us through the must-know process to qualify leads, which will ultimately add to your bottom line. Leveraging his background in Professional Services (Ex-EY), Marketing Technology (Ex-Influitive), and Legal Technology (Ex-Clio), Daniel Steinberg is the Co-Founder, and CEO of lawbrokr™, a pre-qualification platform that helps lawyers humanize the way clients interact with their law firm. Daniel gives listeners actionable tips on: [2:00] Positioning yourself and being authentic online [3:55] Why brands are moving towards micro influencers [8:45] Positioning in relation to your niche [14:10] Why it's not the consumer's job to know your process [16:50] How to figure out what your consumer's questions are [19:10] How to pre-screen your potential client [23:20] Tips for getting higher quality leads [26:10] Your client's time matters too [29:25] Making it easy for people to want to work with you [30:40] Intake questions that lawyers get wrong [37:50] Daniel's book review [41:00] One big takeaway to implement today Resources mentioned in this episode: Contagious by Jonah Berger Sell the Way You Buy by David Priemer Connect with Daniel here: https://www.instagram.com/lawbrokr/ https://twitter.com/dslbkr  https://www.linkedin.com/in/dsteinberg9/  https://www.facebook.com/lawbrokr  https://www.lawbrokr.com/  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com  Learn more about your ad choices. Visit megaphone.fm/adchoices