Why is marketing strategy so important? with Sara Nay

Why is having a marketing strategy so important?   Do you take the time to think about the marketing strategy you want to implement for yourself or your firm?   What are the tactics most lawyers get wrong when it comes to marketing? We’re talking about it in this episode with Sara Nay.   Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast. With 11+ years working in the small business space, it is her passion to install marketing and operating systems for small business owners so they can get more clarity and freedom in their lives.    Outside of work, Sara tries to spend as much time as possible outdoors with her daughters and husband - from skiing to hiking to biking to camping.   Sara gives listeners actionable tips on: [1:50] The start of Duct Tape Marketing [2:50] How marketing has changed [5:35] Starting with strategy to get the results you’re looking for online [7:35] What ‘pain points’ are [13:55] The Marketing Hourglass [17:55] How simplicity, being clear and direct leads to more growth [20:30] The wrong metrics to pay attention to [23:30] Sara’s book review [28:15] What people get wrong about marketing [32:45] One key takeaway from this episode  Resources mentioned in this episode: The Ultimate Marketing Engine by John Jantsch Connect with Sara here: Instagram LinkedIn http://www.ducttapemarketing.com    Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com  Learn more about your ad choices. Visit megaphone.fm/adchoices