Generative AI in Identity Verification with Russ Cohn, IDVerse – Podcast Episode 98

Let's talk about digital identity with Russ Cohn, the (Go-To-Market) for IDVerse. In episode 98, Russ Cohn the Go-To-Marketing for IDVerse joins Oscar to explore Generative AI within Identity Verification - including what is generative AI and deepfakes, why deepfakes are a threat for consumers and businesses, and some of the biggest pain points in the identity industry and how generative AI can support this. [Transcript below] "It's very important that we understand these threats and start to mitigate and create ways of helping to support and stop these practices." Russ Cohn is the (Go-To-Market) for IDVerse, which provides online identity verification technology for businesses in the digital economy. Russ has spent more than 20 years scaling businesses of all sizes by delivering successful growth strategies across the UK, EMEA & US markets within fast-paced and high-growth online media, fraud, identity, SaaS, e-commerce, and data-driven technology solutions. His strong tech knowledge is coupled with deep operational and commercial experience building teams within SaaS, advertising and marketing technology-driven revenue models. Russ was previously a key early member of the Google UK leadership team who grew the team from 25 to 3,000 people and the revenue from £10m to £1billion during his tenure. He brings deep experience supporting international technology companies and has a passion for marketing development, startup growth and technology solutions. IDVerse empowers true identity globally. Our Zero Bias AI™ tested technology pioneered the use of generative AI to train deep neural network systems to protect against discrimination. Our fully-automated solution verifies users in seconds with just their face and smartphone—in over 220 countries and territories with any official ID document. Connect with Russ on LinkedIn. We’ll be continuing this conversation on Twitter using #LTADI – join us @ubisecure! Go to @Ubisecure on YouTube to watch the video transcript for episode 98. Podcast transcript What is generative AI? This week Russ Cohn, from IDVerse has joined us to discuss generative AI and deepfakes and the threat this imposes on businesses and consumers for their digital identities. Stay tuned to find out more. Let’s Talk About Digital Identity, the podcast connecting identity and business. I am your host, Oscar Santolalla. Oscar Santolalla: Hello and thank you for joining a new episode of Let’s Talk About Digital Identity. Artificial Intelligence, in particular, Generative Artificial Intelligence is a topic that has been, I believe on most of our radars in the last 12 months, particularly. And there are amazing things going on. But also, we know that the bad guys are also using those tools. And one of those is related to deepfakes that are being used to cheat the identity verification system having existing until now. So, to see how we are going to solve those problems in identity verification, these newer problems, we have a special guest today who is Russ Cohn. He is the go-to market for IDVerse, a company which provides online identification technology for businesses in the digital economy. Russ has spent more than 20 years scaling businesses of all sizes by delivering successful growth strategies across the UK, EMEA, and US markets, within fast-paced and high-growth online media, fraud, identity, SaaS, e-commerce, and data-driven technology solutions. His strong tech knowledge is coupled with deep operational and commercial experience building things with SaaS, advertising and marketing technology driven revenue models. Hello, Russ. Russ Cohn: Hello, Oscar. How are you? Oscar: Very good. Happy to have you here. Russ: Thank you. Very glad to be here. Oscar: Fantastic. It’s great to have you here. And we'll talk about the deepfakes and how the newest practices in identity verification are solving these problems. So, let's start, let's talk about digital identity,