Audacious bubbles - the secret ingredient in innovation success
Managing innovation - creating value from ideas - Un pódcast de John Bessant
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A classic story of entrepreneurial grit, a passion for something and the willingness to persevere when things don’t go quite according to plan. Central to it all was a remarkable woman – Barbe-Nicole Ponsardin. Born in 1777 she went hard against the grain of what women were expected to do, creating and championing what became one of the most famous champagne houses in the world. 'Veuve Cliquot' - a legacy built on innovation.
You can find a transcript here
