Crystallising the spirit of innovation
Managing innovation - creating value from ideas - Un pódcast de John Bessant
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An interview with Hannes Erler, Strategic Director for Innovation Ecosystems, Swarovski. This wide-ranging interview looks back at how a major European company grew over a hundred-plus years from a small engineering start-up to become a global player in the fashion, jewellery and accessories business through constant innovation.
You can find a transcript here, together with many other innovation resources including video, audio, cases, tools, even some songs!
