Neuroplastic entrepreneurs!
Managing innovation - creating value from ideas - Un pódcast de John Bessant
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Neuroplasticity, the brain's ability to rewire itself, is a powerful tool for entrepreneurs. This video explores how this capability allows individuals to reframe problems and envision new possibilities, drawing parallels between historical innovators and modern-day ventures. Learn about Malcolm Maclean's container shipping revolution and James Brindley's pioneering canal systems during the Industrial Revolution. Discover how the concept is applied today by companies like Gridless, which uses an innovative approach involving bitcoin mining to provide sustainable energy access in underserved regions of Africa. Understand the challenges they faced and the systems thinking required to turn vision into reality. This podcast highlights the importance of adaptability, problem-solving, and long-term vision in driving significant change.
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