Tell 'em a story - another innovation song
Managing innovation - creating value from ideas - Un pódcast de John Bessant
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Innovation is all about trying to convince others — people to help develop your idea, sponsors to back you, markets to buy in to your great new thing. So it makes sense to spend time and effort crafting a tale which will draw them in, intrigue them, capture their attention.
You can find a transcript here, together with many other innovation resources including video, audio, cases, tools, even some songs!
