Amazon Growth Driven Advertising with Ryan Flannagan | Marketing Expedition Podcast

Ryan Flannagan, the CEO of Nuanced Media, has more than fifteen years of eCommerce, multi-channel digital marketing, and third-party marketing places. He has worked with hundreds of companies to establish best practices, focusing on the 20 percent that produces 80 percent of the revenue. Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications. 00:00 - 00:17 “When we look at the kind of buying tendencies in the US, it’s gaining more on the specialization, specialization, specialization, specialization.” 00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:36 - 01:50 Ryan’s Background 01:51 - 12:00 Marketing Essentials Moment: How to deal with online trolls 12:01 - 14:17 Welcome to the show, Ryan! 14:18 - 19:41 Total Advertising Costs of Sales (TACOS) 19:42 - 25:09 Evolution of multi-channel eCommerce marketing on Amazon 25:10 - 27:21 Affiliate marketing on Amazon 27:22 - 29:55 Dialing down your customer acquisition costs 29:56 - 30:55 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.   30:56 - 35:06 Doing market analysis to help clients build and grow their product family 35:07 - 38:57 Establishing long-term relationships with clients and potential clients 38:58 - 40:02 Analyzing tools that can help your business 40:03 - 42:10 Client’s profitability 42:11 - 45:50 Focus on your specialization 45:51 - 47:58 Marketing tactics that Ryan utilized to market other business 47:59 - 51:26 Niching down and systemizing 51:27 - 52:45 If you’re interested in growth-driven advertising, Check out https://nuancedmedia.com 52:46 - 53:39 Share this podcast with others! Enjoy your Marketing journey! 53:40 - 54:26 Join The Marketing Expedition Community today! #amazonbusiness #amazonseller #amazonfbaseller #amazonsellers #sellingonamazon #affiliatemarketing #digitalmarketing #onlinebusiness #business #maketing #advertising #entrepreneur #affiliatemarketingtips #onlinemarketing