Appraising your Business with Pete Butler of Valtrend | Marketing Expedition Podcast

Listen as Rhea Allen is joined by Pete Butler, Business Appraiser and Founder of Valtrend. In this podcast, you will learn how Pete Butler uses his knowledge to value privately held companies. Take a listen! Podcast notes: How Valtrend got started - 1:05 What goes into valuing a business? - 1:45 ESOP - 3:22 Litigation support - 3:56 Understanding the value of a company - 5:15 Steps to take to increase value of company - 6:08 Recurring Revenue - 7:53 Marketing perspective (selling a company) - 8:26 Ownership of business building, risky? - 11:06 Process of company evaluation - 13:01 Privately owned businesses vs. publicly owned businesses - 15:21 Mergers and acquisitions -17:19 Exiting strategies -18:47 What makes a company valuable - 20:12 Culture value - 22:38 Examples of evaluations - 23:31 Recommendations - 25:15 Contact - 26:10