B2B Lead Generation and Creating a Measurable ROI with Ryan Caswell | Marketing Expedition Podcast

B2B Leads Founder, Ryan Caswell started his professional career in mining, working as an engineer & data analyst before moving into business improvement. Whilst the work was interesting, Ryan had always admired business owners and entrepreneurs and felt he had what it took to start his own. From a failed eco-farm and B&B in the remote mountains of South Brazil, to an e-commerce company selling rock climbing equipment, Ryan met failure after failure but not without learning a very valuable lesson along the way… “It doesn’t matter how good you think your product or service is, if you don’t have a process or system to acquire new clients, you don’t have a business”. Spending untold hours on SEO, Facebook, YouTube, networking, trade shows, and paid advertising he discovered only one platform that delivered time and time again on the strict lead generation requirements for start-ups and small businesses. LinkedIn! Not long after, B2B Leads was born, a company purely focused on running B2B lead generation processes that generate measurable ROI for its clients. 00:00 - 00:13 “People don't care how the mail is delivered, as long as there's something valuable inside.” 00:14 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:33 - 01:12 Ryan’s Background 01:13 - 08:15 Marketing Essentials Moment: Kept Performance Indicators – KPIs 08:16 - 08:50 Welcome to the show, Ryan! 08:51 - 11:47 From working in the mines to becoming a lead generation expert in the digital space 11:48 - 13:55 Getting your value proposition right 13:56 - 18:16 Giving value and credibility to your message 18:17 - 19:31 Creating a partnership campaign 19:32 - 22:16 Process-driven approach for engaging your leads on LinkedIn 22:17 - 26:11 How to drive buying behavior 26:12 - 27:00 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. 27:01 - 28:43 How leads can see your credibility and expertise through a case study 28:44 - 31:33 The value of video production in lead generation 31:34 - 36:56 Incorporating AI with human intelligence 36:57 - 39:48 Branding components 39:49 - 42:00 Tactics in B2B lead generation 42:01 - 43:05 Resources that Ryan taps into 43:06 - 45:13 Future and long-term goals 45:14 - 46:08 Leverage LinkedIn in a way that will consistently provide low-cost & quality leads. Visit: youtube.com/@RyanCaswell 46:09 - 46:24 Thank you so much, Ryan! 46:25 - 47:00 Give us a review! Enjoy your marketing journey! 47:01 - 47:46 Join The Marketing Expedition Community today! #b2b #b2bleadgeneration #leadgeneration #b2bleads #b2bmarketing #b2bsales #digitalmarketing #emailmarketing #marketing #business #listbuilding #leadgenerationservices #sales #branding #advertising #linkedinmarketing