Branding and Packaging Design with Kevin Smith | Marketing Expedition Podcast

As founder and managing partner at SmashBrand, Kevin Smith helps brands stand out and capture more market share. After launching, growing, and successfully exiting several of his own globally distributed CPG brands, with combined revenues over $40mm, Kevin discovered his true passion for brand strategy and creative direction. Through SmashBrand, he has worked with clients such as Kraft Heinz, Duracell, 7-Eleven, and PayPal to provide innovative ideas to challenges in packaging design, brand strategy, branding, and consumer testing. Having had to compete in retail with his own money at an early age made a powerful difference in Kevin’s understanding of all that’s at stake for brand owners. He works with company owners and CMOs that understand the strategic vision of the brand—and the future that extends beyond a single project. 00:00 – 00:20 Welcome to The Marketing Expedition Podcast 00:20 – 03:00 Introducing Kevin Smith 03:00 – 04:20 Boise, ID, and Cradlepoint 04:20 – 06:15 Background to working with Cradlepoint 06:15 – 07:43 Real Stories Using Cradlepoint Technology 07:43 – 12:45 Kevin's Background 12:45 – 13:50 Curation Foods Story for packaged guacamole 13:50 – 18:31 Process for Projecting Data Sets: EX Packaged Guacamole 18:31 – 19:23 Ideal Clients: Midlevel Companies 19:23 – 20:16 Marketing Smashbrand 20:16 – 21:18 New Software and Platform for Agency's 21:18 – 23:10 Kevin's Inspiration: His Dad & Business of Expertise by David Baker 23:10 – 24:27 Differentiation 24:27 – 25:25 Being an Entrepreneur 25:25 – 28:00 Success Story of Kevin's: GFuel 28:00 – 32:03 Influencer Marketing and the Jayden DeLuca Foundation 32:03 – 34:04 Words of Wisdom from Kevin 34:04 – 34:46 How to Work with Smashbrand www.smashbrand.com 34:46 – 35:39 Closing: Find more at Themarketingexpedition.com #branding #marketing #advertising #smashbrand #peppershock #graphicdesign #design #logo #brand #digitalmarketing #business #socialmedia #socialmediamarketing #graphicdesigner #logodesigner #creative #designer #entrepreneur #art #brandidentity #logodesign #marketingdigital #smallbusiness #brandingdesign #webdesign #illustration #instagram #logos