Closing the Gap Between Marketing and Sales with Deanna Shimota | Marketing Expedition Podcast

Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success. 00:00 - 00:26 “Really think about how do you build out that digital footprint to be your best sales rep.“ — Deanna Shimota 00:27 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:45 - 01:35 Deanna’s Bio 01:36 - 05:35 Marketing Essentials Moment: Social Activation 05:36 - 08:34 Welcome to the show, Deanna! 08:35 - 11:26 Difference between Lead generation and Demand generation programs 11:27 - 14:38 Strategy - Narrowing down your audience 14:39 - 15:31 Content - Creating content for every stage of the funnel 15:32 - 19:07 Distribution - Getting that content out there 19:08 - 23:27 Building out digital footprints at the brand awareness stage 23:28 - 26:46 Getting the right audience for Your Webinars 26:47 - 27:37 Nadine West. Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. 27:38 - 33:23 AI and Chat GPT 33:24 - 37:35 Rhea and Deanna discuss company culture 37:36 - 41:00 Focus on the long-term goal 41:01 - 43:13 Podcast: The Demand Gen Fix @ growthmodemarketing.com/podcast 43:14 - 44:40 Thank you so much, Deanna! Share this podcast! 44:31 - 45:05 Give us a Review! Enjoy your marketing journey! 45:06 - 45:53 Join The Marketing Expedition Community today! #b2bmarketing #marketing #digitalmarketing #marketingstrategy #socialmediamarketing #marketingtips #business #advertising #smallbusiness #demandgeneration #growthmode