Discovering Your Core Customer with Jessica Embree | Marketing Expedition Podcasts

Jessica Embree has been the Creative Director at Tulip Media Group for over six years. She is a StoryBrand Certified Guide who works with our Client-Partners to craft their brand identities into compelling stories with a clear and consistent marketing message. Jessica is also Google Ad Certified and takes the lead on keyword strategies and research for all their digital marketing programs.  00:00 - 00:21 “Discover who your core customer is and what messaging is going to resonate with them.” — Jessica Embree 00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:41 - 01:28 Jessica’s Background 01:29 - 09:50 Marketing Essentials Moment: Affiliate Marketing 09:51 - 11:28 Welcome to the show, Jessica! 11:29 - 13:14 Successfully reducing the cost of customer acquisition 13:15 – 14:56 Putting together a message to reach your core audience 14:57 - 19:35 PPC Advertising 19:36 - 21:46 Keeping up with the latest trends 21:47 - 22:32 Get up to a $20 credit to spend on Billie razors and body care. 22:33 - 24:22 Double Sales / Zero Salespeople Book 24:23 - 27:07 Never stop learning and have confidence 27:08 - 30:34 Resources that Jessica taps into 30:35 - 34:30 Becoming story brand guide 34:31 - 35:05 Visit Tulip Media 35:06 - 35:55 Thank you so much, Jessica! Enjoy your Marketing journey! 35:56 - 36:43 Join The Marketing Expedition Community today! #brandidentities #branddesigner #creativebusinessowner #branding #marketing #digitalmarketing #brand #business #socialmedia #advertising #socialmediamarketing #brandidentity #entrepreneur #marketingstrategy