How Libraries Support Marketing Innovation with Yuki Graviet and Allison Maier | Marketing Expedition Podcast

Yuki Graviet works for the Meridian Library District as the Business Liaison Librarian for the unBound business & tech location. Yuki is passionate about helping local business owners and entrepreneurs navigate resources that will help them thrive in Idaho’s rapidly changing economy. Allison Maier is the Communications Manager at the Meridian Library District. Allison is a nonprofit outreach coordinator, occasional freelance reporter and endeavoring fiction writer based in Boise.  00:00 - 00:51 Yuki and Allison’s Bio 00:52 - 02:56 Nadine West offer 02:57 - 10:13 Marketing Essentials Moment: What is Clubhouse and why you should join. 10:14 - 10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 10:37 -12:02 Welcome ladies! 12:03 - 13:16 Yuki on relationship building and information 13:17 - 14:01 Allison’s transition from journalism to communication and marketing 14:02 - 1 9:05 Working at unBound  19:06 - 23:09 Giving the people free access 23:10 - 24:24 During the pandemic 24:25 - 27:40 Spreading the word about unBound 27:41 - 28:55 Favorite book? 28:56- 34:20 Yuki and Allison share some of their resources 34:21 - 36:08 Yuki was amazed as a newcomer to unBound 36:09 - 37:47 Allison was pleasantly surprised that people are engaging to their focus groups 37:48- 40:52 If you have an unlimited budget, what would you spend it on 40:53 - 45:43 Library as centers of connection for people 45:44 - 47:24 How to reach Yuki, Allison, and the Meridian Library District 47:25 - 48:18 New Marketing Trends for the New Year 48:19 - 49:03 Ladies, Thank you so much! Enjoy the journey! 49:04 - 49:49 Join https://themarketingexpedition.com today!Nadine West. Give friends $10 + FREE SHIPPING with their first order, and you'll get $10 when they make a purchase#librariesareawesome #libraries #marketinginnovation #innovation #marketingstrategy #marketing #entrepreneur #smallbusiness #brandmanagement #brandingstrategy #marketingtips #meridianlibrarydistrict #advertising #branding #marketing