How to Effectively use Email in Your Marketing Strategy with Kyle Stout | Marketing Expedition Podcast

Kyle Stout is the founder of Elevate & Scale, a leading digital marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on how leveraging email marketing can vastly increase revenue by improving customer retention, increasing average order value, and driving repeat purchases. Kyle started his career in digital marketing back in 2013 as a freelance copywriter where he honed his skills in brand storytelling and email marketing. Once he had developed a set of frameworks that worked consistently across different niches, he started Elevate & Scale in 2019 specializing in email marketing for eCommerce businesses. 00:00 - 00:20 “There’s a time and a place to be salesy…” 00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:41 – 01:35 Kyle’s Bio 01:36 - 06:20 Marketing Essentials Moment: Culture and Branding 06:21 - 07:59 Welcome to the show, Kyle! 08:00 - 10:32 Email automation and segmentation 10:33 - 14:55 Considering the effect on your email deliverability 14:56 - 20:10 Different email marketing tools 20:11 - 20:42 Benchmark One. Simplify and get back to doing what you do best…running your business!   20:43 - 24:28 Kyle shared some effective email strategies and tactics 24:29 - 26:25 Building up your sales process 26:26 - 30:00 The challenges with iOS updates and privacy settings 30:01 - 36:28 Have a conversation starter email 36:29 - 40:20 Things to avoid in email marketing 40:21 - 42:08 Reach out to Kyle  42:09 - 42:30 Give us a review, Enjoy your Marketing journey! 42:31 - 43:17 Join The Marketing Expedition Community today #emailmarketing #digitalmarketing #marketing #socialmediamarketing #seo #onlinemarketing #emailstrategies #branding #advertising #business #ecommerce #entrepreneurs