How to Use Digital and Traditional Media Together with Mary Ann Pruitt | Marketing Expedition Podcast

Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to growth year-over-year and expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions, and legal and professional services businesses along with many others. She is passionate about passing on the experience she has gained to eager professionals looking for actionable marketing tips.  00:00 - 00:11 “If you haven’t done the research on your audience and haven’t invested in that; Do it!”—Mary Ann Pruitt 00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:31 – 01:08 Mary Ann’s Bio 01:09 - 07:31 Marketing Essentials Moment: Marketing acronyms 07:32 - 09:17 Welcome to the show Mary Ann! 09:18 - 12:38 Different generational breakout of spent 12:39 - 19:04 Programmatic placement for your media to define your audience 19:05 - 21:40 Difference between OTT and CTV 21:41 - 24:13 Breaking through the noise 24:14 - 24:58 Cloud Campaign: Powerful all-in-one platform for planning, scheduling, community management, and reporting.  24:59 - 30:02 Adopting media evolution 30:03 - 32:28 Omnichannel approach 32:29 - 36:06 Targeting your loyal customers 36:07 - 42:41 Outsource and find good partners 42:42 - 43:58 Reach out to Mary Ann  43:59 - 44:24 Thank you so much for joining me today! Enjoy your Marketing journey! 44:25 - 45:12 Join The Marketing Expedition Community today! #digitalmedia #digitalmarketing #socialmedia #marketing #socialmediamarketing #advertising #branding #media #digital #seo #business #onlinemarketing #traditionalmedia #ott #ctv #advertising