Incorporating Quizzes into Your Marketing Strategy with Tai Goodwin | Marketing Expedition Podcast

Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages.  00:00 - 00:21 “When you’re sending the same email out to every single person, that’s when people are just going to be turned off.” -Tai Goodwin 00:22 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:43 – 01:21 Tai’s Bio 01:22 - 07:57 Marketing Essentials Moment:  Importance of Mentorship in Business 07:58 - 09:09 Welcome to the show, Tai! 09:10 - 14:04 How to kickstart your email list with quizzes 14:05 - 18:02 Keeping it fun and engaging for your audience 18:03 - 19:52 Understanding who your audience is and their pain points 19:53 - 22:22 No time, no team, no tech, no problem! 22:23 - 24:33 The Value of Marketing 24:34 – 28:08 Difference between a quiz and a survey 28:09 - 29:12 Tai talks about her upcoming book launch 29:13 - 30:14 Consume your content on the go with Hello Audio!  30:15 - 34:51 Lead magnet strategy 34:52 - 36:34 Tai’s future plans and goals 36:35 - 38:25 Tools and resources that can help in your business journey 38:26 - 41:32 Top marketing mistakes that people make 41:33 - 42:41 The “What if” question 40:24 - 43:50 Reach Tai Goodwin   43:51 - 44:28 Thank you so much, Tai! Enjoy your Marketing journey! 44:29 - 45:16 Join The Marketing Expedition Community today! #onlinequiz #quiz #onlinequizzes #marketingquiz #marketingstrategy #marketingtips #emailmarketing #marketingmistakes #branding #advertisiting #business #businessdevelopent #entrepreneur #thatmarketingteam