Internal Marketing During a Pandemic with Chris Wallace | Marketing Expedition Podcast

Chris Wallace is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results. https://innerviewgroup.com/ 00:00 - 01:49 Welcome to The Marketing Expedition podcast! 01:49 - 02:57 Welcome this weeks guest Chris Wallace 02:57 - 04:54 Chris early life 04:54 - 08:08 Culture and Branding 08:08 - 09:48 The best advice 09:48 - 14:23 Measure what you treasure 14:23 - 15:37 Informing vs. Convincing 15:37 - 17:25 What inspired Chris 17:25 - 20:58 Marketing Campaigns 20:58 - 23:12 Resources for you! 23:12 - 25:58 Looking towards the future 25:58 - 28:54 Navigating marketing during a pandemic 28:54 - 32:57 Zoom in 2020 32:57 - 34:44 Being an adjunct professor 34:44 - 36:16 Final Thoughts 36:16 - 37:46 How to get a hold of Chris: https://www.linkedin.com/in/christopherewallace/ 37:46 - 38:05 Thanks for listening to the Marketing Expedition Podcast Try Ibotta, a cashback rewards app. Make real money every time you shop for groceries, online purchases, and more! Use referral code "gkeecfx" at registration. Sign up at https://ibotta.onelink.me/iUfE/1005cd3f?friend_code=gkeecfx #branding #marketing #marketingcampaigns #marketingstrategy #companyculture #digitalmarketing #business #socialmedia #advertising #socialmediamarketing #virtual #zoomnetworking #businessgoals #innerviewgroup #peppershock