Marketing and Branding in Higher Education with Nikki Koontz | Marketing Expedition Podcast

Nikki Koontz is the Executive Director of Marketing Communication for Southern Utah University. She is responsible for building, maintaining, and protecting SUU's reputation and brand strategy. She has experience in public relations, crisis management, recruitment, advertising, video production, social media, and content development. Nikki was the Media and PR Manager for the Utah Shakespeare Festival for more than four years. She's been an adjunct professor for the SUU Arts Administration program since 2014 and teaches courses on marketing, digital strategy, and event planning. She was a Hilberry Theatre Fellowship recipient and earned her MFA in Theatre Management at Wayne State University in Detroit, MI. She holds a BA in Theatre from California State University, Fullerton. 00:00 – 01:38 Introduction 01:38 – 05:12 Welcome Nikki Koontz 05:12 – 06:13 Shakespeare Festival 06:13 – 08:09 University Programs 08:09 – 10:46 Campus and Student Life 10:46 – 13:23 Marketing on a Daily Basis 13:23 – 17:48 Marketing Goals for the University 17:48 – 23:00 The Five R’s 23:00 – 25:46 Keeping Students Engaged 25:46 – 26:32 Marketing Classes 26:32 – 28:59 Marketing - Seth Godin 28:59 – 29:37 Closing Statements 29:37 – 30:52 Check out Themarketingexpedition.com #Marketing #Branding #Advertising #BrandStrategy #PublicRelations #CrisisManagement #DigitalStrategy #HigherEducation #CollegeRecruitment #VideoProduction #UniversityLife #SUU #SouthernUtahUniversity #SocialMedia #ContentDevelopment #PublicRelations #Peppershock