Marketing, Innovation and Revenue Optimization with Mark Stouse | Marketing Expedition Podcast

Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform.  00:00 - 00:17 “Data is all about the past, and only about the past.” — Mark Stouse 00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:37 – 01:29 Mark’ Bio 01:30 - 05:22 Marketing Essentials Moment: Delivering Value to All Ages 05:23 - 07:08 Welcome to the show, Mark! 07:09 - 11:09 Extreme risk levels around decision making 11:10 - 15:01 How Mark started his company, Proof Analytics 15:02 - 22:53 The process of understanding data analytics 22:54 - 25:53 Predictive and prescriptive analytics software 25:54 -26:42 Explore the world of podcasting with Kitcaster! 26:43 - 28:43 Keeping up with the changes 28:44 - 34:55 The process of building an analytical model for the customer 34:56 - 37:33 Affordable and approachable tool for marketing 37:34 – 38:20 Combining data sets with analytics 38:21 - 40:29 Best way to reach Mark: Proof Analytics 40:30 - 41:15 Thank you so much, Mark! Enjoy your Marketing journey! 41:16 - 42:02 Join The Marketing Expedition today! #analytics #data #marketinganalytics #dataanalyst #software #marketingtools #marketingstrategies #digitalmarketing #business #businesstechnology #advertising #branding