Marketing Needs Assessment with Rhea Allen | Marketing Expedition Podcast — Episode 11

Listen as Rhea Allen CEO of Peppershock Media talks about marketing needs assessments. In this podcast, you will learn what a marketing needs assessment is and why you need one. Take a listen! Podcast notes: • What is a Marketing Needs Assessment? – 1:29 • All entities including Non-Profits need an assessment - 2:23 • Needs assessment process - 3:27 • Examples of what a marketing needs assessment can uncover – 5:10 • SWOT analysis -6:24 • Surveys, Interviews, and Focus Groups- 6:36 • Data Interpretation – 7:20 • Summarized analysis of our findings- 7:45 • The importance of a third party analysis – 8:20 • Example of how to use the data to provide opportunities - 8:48 • Identifying your strengths and weakness to help set your goals - 10:18 • Identify your primary target audience through an Empathy Map – 11:00 • Top of mind awareness - 12:15 • Surveying your current customers and use them as examples– 13:21 • Bleach analogy – 14:24 • Identify your objectives – 15:43 • Tactics for reaching your audience - 16:02 • Setting the stage for customer acquisition costs/lifetime value - 16:41 • Is your strategy working or do you need a course correction? – 16:54 • Marketing automation and tracking - 17:35 • Helping you think through your strategy and tactics - 18:34 • Implementation process, how we can help - 19:55 • Prioritizing 21:12 • Other resources – 22:35