Marketing Through AI-Based Media Buying with Jem Bourouh| Marketing Expedition Podcast

Jem Bourouh is a 24-year-old full-time entrepreneur. He was born and raised in Germany and has spent the past four years launching and selling 7-8 figure eCommerce brands, and he has sold more than $20,000,000 with his eCommerce business as well as owns a marketing agency that invests in smaller DTC brands and acts as a VC named Adcubator and an education company called eCom Incubator.  00:00 - 00:14 “I wouldn’t say Facebook is dying out, I would say people are shifting budget to different platforms.” —Jem Bourouh 00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:34 – 01:26 Jem’s Background 01:27 - 06:24 Marketing Essentials Moment: Email Marketing 06:25 - 12:05 Welcome to the show! 12:06 - 15:09 Building profits and monetizing through online strategy 15:10 - 20:13 Realizing your accountability 20:14 - 24:22 Front and back-ends marketing tactics 2423 - 29:09 Useful third-party tracking and email campaign software 29:10 - 30:00 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. 30:01 - 31:26 Retention marketing 31:27 - 38:47 Building and scaling an agency 38:48 - 43:52 Trends: What’s hot and what’s not? 43:53 - 51:40 Scaling eCommerce growth by segmented strategies 51:41 - 52:31 Reach out to Jem  52:32 - 53:07 Thank you so much! Enjoy your Marketing journey! 53:08 – 53:54 Join The Marketing Expedition Community today! #mediabuying #advertising #mediaplanning #digitalmarketing #marketing #branding #media #socialmediamarketing #billboard #facebookads #creativeagency #branding #scaling #buiness #entrepreneur