Personal Branding with Genny Heikka | Marketing Expedition Podcast — Episode 12

Listen as Rhea Allen is joined by Genny Heikka Personal Branding Expert | CEO of Her Team Success. In this podcast, you will learn how Genny Heikka uses her Marketing and Business background to help women and corporate CEO’s understand the importance of their Personal Brand. Take a listen! Podcast notes: • What makes Genny Heikka an expert in Personal Branding – 1:00 • Personal Branding – the tree analogy- 3:25 • Company brands and Personal Brands - 4:35 • How Genny engages with people -6:07 • The four phases of Personal Branding-7:16 • Find your passions. Don’t fake them - 8:20 • How long does it take to go through the 4 phases? – 10:23 • What are some of the things you work through in your company workshops? - 11:29 • The benefits of discovering your strengths and weaknesses -16:00 • What are the benefits of having a coach? - 19:07 • Does the coach have a coach? - 20:22 • History of “LIFT” (Live, Inspired, Fearless, Thriving) an annual conference held in January - 26:10 • Liftedhigh.org for more information about LIFT- 27:32 • Where do you see yourself in 5 years? – 27:53 • Advice, tips and tricks - 32:20 • Other resources – 34:16