Pivoting Your Business in a Pandemic with Gequinn Mattox | Marketing Expedition Podcast

Since 1986, Gequinn Mattox has worked for the University of Colorado and as a Program Coordinator on the Anschutz Medical Campus in Aurora, CO in the Center for American Indian & Native American Health. Since 2003, Gequinn has been an event planner & coordinator for a variety of events. She may be late to launch a business in the event planning industry, but Gequinn is not new to the industry and has been tagged to be the favored up-and-coming event planner of Colorado. Gequinn is a true “Event Slayer” in her own right. www.ybdevents.com00:00 - 00:24 Overview of Gequinn Mattox, her pandemic pivot story, and today’s podcast topic00:24 - 07:35 Rhea’s Marketing Essentials: Choosing the right agency for your business07:35 - 08:43 www.peppershock.com/product/stash-20-of-a-stock-offer/ for $20 of a stock offer from the Stash App08:43 - 08:59 Welcome to the Marketing Expedition Podcast08:59 - 11:28 Welcome Gequinn Mattox11:28 - 13:11 Gequinn talks about being a Pandemic Compliance Advisor and what that looks like13:11 - 15:01 Hear Gequinn discusses what lead her to create her own business15:01 - 18:33 Events Gequinn did pre-COVID18:33 - 26:22 Ways Gequinn got through the pandemic and kept her event planning business alive and what the future looks like26:11 - 32:14 Marketing and networking tips from Gequinn32:14 - 35:56 Advice from Gequinn to someone wanting to pursue a career in event planning35:56 - 41:20 How Gequinn stays on top of the latest trends41:20 - 42:31 Huge thanks to Gequinn for sharing her knowledge and journey42:31 - 42:47 Thanks for listening, find more podcasts online at www.peppershock.com42:47 - 43:19 Check out www.themarketingexpedition.com to build relationships with others and find the latest marketing trendsStash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of stock and we’ll get a bonus too.#pandemicpivot #COVID #entrepreneurs #womeninbusiness #digitalmarketing #startups #opportunities #networking #marketing #branding #advertising #eventplanning