The Future of Podcasting with Darrell Calton | Marketing Expedition Podcast

Darrell Calton, a 38-year radio veteran has been at the helm of Iliad Media Group, formerly known as Impact Radio Group since August of 2008. Calton, an experienced CEO of the broadcast industry manages 13 radio stations in Twin Falls and Boise, Idaho, an interactive digital division, and a media management company that provides various services to other broadcast groups. Iliad Media Group is headquartered in Boise, Idaho. iliadmediagroup.com00:00 - 00:58 Overview of Darrell Calton, the Iliad Group, and Today’s Podcast Topic 00:58 - 1:39 peppershock.com/offers for $20 of free stock from the Stash App 1:39 - 2:02 Welcome to the Marketing Expedition Podcast 2:02 - 4:18 Darrell Calton and the Iliad Group’s Background 4:18 - 8:34 All About the new Podcast Platform App: Listen Boise Experience 8:34 - 11:14 Discussion of the Apps Unique Features 11:14 - 13:27 How Others Have Utilized the App 13:27 - 15:24 App’s Opportunity Aspect for Marketers and Advertisers 15:24 - 17:37 Benefits of Podcasting and it’s Growth throughout the Pandemic 17:37 - 20:05 Benefits of Using the Listen Boise App 20:05 - 24:50 Darrell Breaks Down the App’s Creation Process 24:50 - 28:44 Evolution of Radio and it’s Listeners 28:44 - 30:45 What’s Next for Listen Boise 30:45 - 31:33 Thanks Darrell go to listenboise.com to download the App and Start Listening Today! 31:33 - 31:51 Thanks for Listening, Find more Podcasts Online peppershock.com 31:51 - 32:20 Check out themarketingexpedition.com to Build Relationships with Others and Find the Latest Marketing TrendsStash is an app for banking, saving, and investing. Try it with this link and add cash, you’ll get $20 of stock and we’ll get a bonus too. https://get.stash.com/rhea_xc3fzb2#ListenBoise #IliadGroup #Radio #Broadcasting #onair #podcasting #podcast #podcastshow #podcastnetwork #Marketing #advertising #Business #peppershock