The Power and Payoffs of Creativity in the Workplace with Susan Meier | Marketing Expedition Podcast

Susan Hamilton Meier is a brand strategist and visual artist and the founder of Susan Meier Studio. In her consulting practice, she helps marketing and sales teams across the healthcare ecosystem grow their brands and envision innovative ways to electrify their work. Drawing on her work as an artist, she brings a fresh, creative perspective to strategy. At The Boston Consulting Group, where Susan began her career, she became fascinated by the deep emotional connections that brands can build with consumers. She went on to work for boutique branding agencies, focusing on customer research, product innovation, and packaging design, and has had the privilege to work with some of the world’s leading corporations, including Unilever, Pepsico, Kellogg’s, Mars, Samsung, Genentech, and Novartis. Susan holds a BA in art history from Dartmouth and an MBA from Harvard. Her own creative output includes paintings, sculptures, jewelry, and children. susanmeierstudio.com00:00 - 1:40 Susan’s bio1:40 - 2:53 Schedule Once https://www.peppershock.com/product/schedule-once-offer/2:53 - 6:07 Marketing Essentials 6:07 - 6:26 Welcome to Peppershock Media’s Marketing Expedition Podcast6:26 - 8:10 Welcome Susan 8:10 - 11:15 Susan’s pathway 11:15 - 16:36 Current work 16:36 - 22:53 Successful experiences 22:53 - 28:10 Learning from experiences 28:10 - 34:55 Potential trends 34:55 - 40:00 Susan’s work structure 40:00 - 43:14 Susan’s brand promise 43:14 - 47:35 Resources 47:35 - 48:00 Thank you, Susan 48:00 - 48:30 How to connect with Susan https://www.susanmeierstudio.com/electrify-your-work48:30 - 48:50 Thank you for listening 48:50 - 49:29 Join https://themarketingexpedition.com/ today!ScheduleOnce. Add booking pages to your website in minutes. Let prospects and clients schedule meetings in seconds. Get the offer here! #creativity #creative #creativitingintheworkplace #artist #inspiration #imagination #branding #marketing #advertising #companyculture #marketingtrends #marketingstrategy #businesstips #marketingideas #entrepreneur