The World of Food, Beverage, and Wellness Brands with Diana Fryc | Marketing Expedition Podcast

Diana Fryc is a marketing industry executive with 20 years advising brands from Fortune 500 to start-ups on how to address their toughest growth challenges. As a partner and CMO of a creative branding firm, Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Diana lives and works in Seattle, and in her spare time enjoys running, reading, cooking, and spending time with her family. 00:00 – 00:20 Welcome to The Marketing Expedition Podcast 00:20 – 01:55 Introducing Diana Fryc 01:55 – 03:55 History of Retail Voodoo 03:55 – 06:12 Retail Voodoo Areas of Expertise - Foundation Brand Building 06:12 – 08:24 Clients They Attract- Risk Takers 08:24 – 11:02 Branding from the Inside Out: REI Example 11:02 – 16:44 How did Diana get where she is now 16:44 – 21:48 Helping consumer packaged goods through COVID-19 21:48 – 23:39 Marketing strategies for Retail Voodoo 23:39 – 25:45 Natural Products Expo Event and Outdoor Retailer Show 25:45 – 32:11 Favorite foods and companies they have worked with 32:11 – 35:22 Overview of certified B-Corp 35:22 – 38:52 Diana's mentors 38:52 – 42:33 Recommended books and podcasts 42:33 – 44:15 Diana's social contacts: LinkedIn, and Email 44:15 – 45:48 Where she sees herself in 5 years 45:48 – 47:21 Last Words: Find a goal and be Patient 47:21 – 47:54 Closing and find more at Peppershock.com 47:54 – 48:23 Visit Themarketingexpedition.com to find more #marketing #marketingstrategies #branding #advertising #retailvoodoo #peppershock #retail #retailmarketing #wellness #graphicdesign #design #logo #brand #brandidentity #logodesign #marketingdigital #naturalproducts #thegooderpodcast #foodandbeverage #goals