Gen Z Shopping: Retailers Invade College Campuses

College campuses are the new retail battleground! Major brands like Pacsun, Bath & Body Works, Wawa, and even Buc-ee's are setting up shop where Gen Z lives and learns. With Gen Z's global spending power predicted to hit a staggering $12 trillion by 2030, retailers are ditching traditional malls to build brand loyalty early. From pop-up shops to campus delivery lockers, discover how companies are creatively catering to the next generation of consumers, making it easier than ever for students to shop without leaving campus. Hosted on Acast. See acast.com/privacy for more information.