Is your MMM lying to you? Michael Kaminsky talks validation.
Measure Up - Un pódcast de Jim Gianoglio, Simon Poulton - Miercoles
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Michael Kaminsky is a trained econometrician and co-founder of Recast, a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix modeling. Listen in as Michael shares his thoughts on validating MMM, how to do it right, and the cost of doing it wrong (or not at all). ▶️ Watch this episode on YouTube Links from the show: Recast Michael on Twitter Michael on LinkedIn
