15/ Apr 1: Monkey Measurements

Kate and Brian talk about the proposed Nielsen sale and why everyone should expect to pay more for better research. Kate quizzes Brian on the latest Y Combinator class as a preview of advertisers to come, and Brian interviews Ari Paparo on the morality of ad tech tracking and digital advertising. Related links:  Washington Post: Facebook paid GOP firm to malign TikTok   Y Combinator Companies Ari Paparo on Twitter Nielsen Enters into Agreement to be Acquired by Evergreen- and Brookfield-Led Consortium for $16 Billion Music credit: Joseph McDade