The Potential Downsides of Using Gamification

Gamification is the strategy of using gameplay elements as a means of encouraging engagement with your product, course or membership. Typically with membership sites, this manifests itself as point systems, badges and other rewards for completing content or contributing in your community. While gamification can be a highly effective strategy, it isn’t a “magic button” for creating an engaging member experience, and if implemented poorly can actually have an adverse effect on your membership. In this episode I discuss some of the potential problems with using gamification techniques for memberships.