Where does Potential Energy come from?

So many tid-bits of 'do this, not that' or 'this is the way' or 'read me, read me' out there today. It's confusing, isn't it? I learned a valuable lesson 5-years back that completely changed the trajectory from where I was and where I am now with myself. And the insight is simple, yet powerful, and think if you're able to understand what it means for you, the only 'tid-bit' you'll subscribe to is the one you thoughtfully, and confidently develop for yourself.