S04E06 - Web Analytics with Andy Elliott (Google) and Calvin French-Owen (Segment)

Topic The What, Why and How of Web Analytics   Summary Calvin French-Owen, CTO of Segment, and Andy Elliott, business analyst at Google, join us to discuss analytics. We talk about what business metrics to measure and how to select analytics vendors for businesses large and small. We also discuss the technical challenges of analytics instrumentation, such as measuring web apps vs. websites, automation and data schema design.   Panelists Calvin French-Owen @calvinfo http://calv.info Andy Elliott https://www.linkedin.com/in/andrewwelliott   Host Ray Shan @rayshan https://shan.io   Links   Segment https://segment.com/   Google Analytics https://www.google.com/analytics/#?modal_active=none   Mixpanel pushing for meaningful metrics beyond pageviews http://allthingsd.com/20121217/andreessen-and-mixpanel-call-for-an-end-to-bullshit-metrics/   Adobe Analytics (Omniture) http://www.adobe.com/marketing-cloud/web-analytics.html   Amplitude https://amplitude.com/   Customer.io https://customer.io/   Amazon Redshift https://aws.amazon.com/redshift/   Google BigQuery https://cloud.google.com/bigquery/   Automated instrumentation   Google Analytics autotrack https://github.com/googleanalytics/autotrack   Heap https://heapanalytics.com   Coverage on “data lake” https://martinfowler.com/bliki/DataLake.html http://www.pwc.com/us/en/technology-forecast/2014/cloud-computing/features/data-lakes.html