Do you struggle with your message and positioning?

Do you struggle with your message or positioning? If you work in marketing, communications, advertising or even film making you’d be familiar with the elevator pitch concept. Basically, you can tell someone your idea clearly and effectively in the time it takes to travel in an elevator from the first to the third floor. Approximately 15 seconds. When you step out of that elevator you want them saying ‘this is a great idea, tell me more.’ Sounds easy but it’s surprisingly hard.&nbs...