What is content marketing?

What is content marketing? Because content marketing is a great asset to any marketing strategy and can be very affordable it’s worth the time to understand it better. Our team are so used to using the term content marketing that it took a curious client to stop us one afternoon and say ‘Hey guys, what is content marketing?’ Oops, our bad for making the mistake of thinking everyone would know what we’re talking about. Our apologies for using lingo and buzz words. It’s genera...