Kevin Bourke of Bourke PR, Publicity Overview for the Ever-Changing Media Landscape

Kevin Bourke is the founder and principal of BourkePR, a PR and communications consultancy. He specializes in the media/entertainment, production, post-production and music tech space. Kevin talks with OWC RADiO host, Cirina Catania, about the lessons he’s learned throughout his PR career and how it all started with a passion for music. As principal and founder of BourkePR, Kevin Bourke is a consultant to some of the most interesting and innovative companies in the entertainment media tech, music tech, VFX, post-production and production technology markets. Kevin works exclusively with companies whose ideas and accomplishments deserve their moment in the spotlight. With 30 years of experience in technology-related PR and communications, he has worked closely with companies of all sizes. From startups to Fortune 500 brands, Kevin helps them navigate the markets in which they play, including brands such as GoPro, FiLMiC Inc., Luma Touch, Red Giant, Frame.io and many more. Follow Kevin on Twitter and Facebook. Learn more about his business and reach him on LinkedIn. And don't miss Kevin's #TheDailyRiff guitar performances on YouTube like this one. In This Episode * 00:39 - Cirina introduces Kevin Bourke, founder, and principal of BourkePR, a public relations and communications consultancy specializing in the media/entertainment, production, post-production, and music tech space.* 05:50 - Kevin shares how during college he became interested in marketing.* 12:20 - Kevin talks about what made him stand out among the group applying for his first job.* 16:46 - Kevin describes PR's true meaning and shares his experience when he started back in the 90s.* 22:50 - Cirina compares the changes in doing PR now vs. 20 years ago, and Kevin gives his advice on things to know about PR nowadays.* 27:31 - Where and how you should focus on doing your PR to reach prospects and potential clients.* 33:03 - Kevin shares his vision of the tech business for filmmakers and how it evolved, especially now with the mobile filmmaking being one.* 39:55 - Cirina and Kevin talk about Frame.io's success story sharing, where it all started as a tiny startup company.* 47:31 - Kevin shares his passion for music, and tells the story of how he began filming himself playing Pink Floyd's, Comfortably Numb, in his first video.* 53:42 - Follow Kevin Bourke on his social media accounts and visit bourkepr.wordpress.com, to learn more about BourkePR's business and services. Jump to Links and Resources Transcript Kevin Bourke is the founder and principal of Bourke PR. I've known Kevin for a long time, and he runs a public relations and communications consultancy that specializes in media entertainment production, post-production, and music tech space. He's awesome at what he does. He has a lot of talents, and we're going to talk about your music, but before we go, hi, Kevin, thank you for doing this in the middle of all of your craziness. Hi, Cirina, thanks for having me. It's always fun talking to you. Yes, you have had over the years, some of the most amazing and interesting clients. But before we get into that, I want to set the scene a little bit. Tell me about your background and your education and where you come from so people can understand how your background contributes to your success with all of these companies.  Sure. So going way back to the 80s. I am a graduate of