Zeiss Director of Cinema Sales, Snehal Patel, Through the Lens

Zeiss' Director of Cinema Sales, Americas, Snehal Patel, manages sales for the entire line of ZEISS cinema lenses in North and South America. That means making decisions about how Zeiss sells, how the company educates the market and how they help further the goals and aspirations of cinematography in the Americas. This includes educational initiatives, creating content with filmmakers, participating at trade shows, film festivals and other events, and providing feedback directly from Cinematographers to Zeiss headquarters for future product development. In this episode of OWC RADiO, host Cirina Catania and Snehal take a deep dive into the world of Zeiss Cinema Lenses and reveal some of the solutions available to productions interested in the highest quality glass available in the world! Cirina and Snehal dissect the line of cinema lenses, guide us to more information and give us a look through the looking glass at some of the world's best glass. ZEISS is truly shaping the future of creative and scientific technology.