Startup spirit in a traditional industry: Unleashing innovation at Banco Itaú with Priscila Bezerra

Creating change is hard. Creating change inside a traditional bank? That's a whole other level of hard. Today's guest is Priscila Bezerra, Head of Martech and Digital Acquisition at Banco Itaú. In this episode, she unveils the secrets behind instituting change inside a century-old banking institution with over 100,000 employees.Priscila shares invaluable lessons on embracing a startup mindset, taking calculated risks, and identifying strategic starting points in a composable transformation journey. Hear her advice from a four-year transformative journey that is helping to redefine traditional banking. This episode is a masterclass in innovation and change management.Timestamps:01:16 The challenges of innovation in a century-old bank04:25 Building the martech foundation at Banco Itaú06:03 Deciding where to start with composable: Overcoming cultural and operational hurdles11:37 The Importance of "the people part" in technology transformation18:00 Creating a startup mentality in a traditional bank21:24 How the perception of martech has shifted inside the business, four years later24:49 The importance of preserving the "startup" mindset after initial successes28:52 Advice on maintaining personal motivation and choosing your battles