Ep. 37 | Awfully Viral (Paula Harper on Will Robin’s Sound Expertise)

It’s summer and we are busy working on episodes for our fourth season. We’ve also rebuilt our website–check out the the fabulous new phantompod.org. There’s other great stuff in store for the podcast, so stay tuned! But today, I want to share one of my favorite podcasts with you: Will Robin’s Sound Expertise. For those of you into musicology or popular music studies, there’s a great chance you’re already a subscribe. That’s because Will’s show is fantastic and I personally know many music scholars who are devoted fans of this show that features conversations with established and up-and-coming music scholars. For those of you who aren’t familiar with Dr. Robin, you might remember that I quoted his New York Times obituary of R. Murray Schafer in our first episode on Schafer. He has written about music for the Times for at least a decade. He’s also an assistant professor of Musicology at the University of Maryland and the author of the book Industry: Bang on a Can and New Music. Sound Expertise will be dropping its third season in the fall. The episode you are about to hear is one that I love as a media scholar. Will Robin interviews Dr. Paula Harper about her work on viral music videos and taste, specifically that terrible Rebecca Black video “Friday” that’s probably still rattling around in some dark recess of your brain. Dr. Harper digs into the awful virality of that video and all of its cover versions, discerning what this case study can tell us about genre, gender, and how and why sound travels on the internet. It’s a great discussion and I hope you enjoy it. And by the way, since this interview happened, Paula Harper has joined the faculty of the University of Chicago as an assistant professor of music. So, who says YouTube rots your brain?