07: If You Want to Make More Money, Stop Selling Products!

I see it happen every day - podcasters try to monetize their shows by creating products and then trying to sell those products. Many times, the results are disappointing, to say the least. One of the most fundamental ways you can change the amount of money that you make is to not commoditize your products. You don't want people worried about whether your course is $79 and someone else has a course of $59. That's when your course is a commodity. Listen to this episode to discover this one trick to take yourself out of the commodity market and put you squarely in the camp where you can name your own price. Today, I'm telling you how to make more money when you stop selling products!