Post Malone, Beyoncé & More Are Charting a Reverse Course With Pop-to-Country Moves

There's a long history of country-to-pop crossovers, from Dolly Parton to Shania Twain to Taylor Swift. But 2024 is proving to be the year of the pop-to-country crossover, from Beyoncé's Cowboy Carter album to Post Malone's twangy "I Had Some Help" to Dua Lipa's surprise ACM Awards duet with Chris Stapleton. On the new Billboard Pop Shop Podcast, Katie & Keith are talking about the chart-topping trend, and who might be the next pop star to take his or her talents to Nashville. Learn more about your ad choices. Visit megaphone.fm/adchoices