168: How George McGehrin gets his clients to pay HIM to market to them

George McGehrin of The McGehrin Group joins host Collin Stewart on the Predictable Revenue Podcast.    The McGehrin Group specializes in working with major corporations throughout the United States focusing on the successful permanent placement of high-level executives in a multitude of industries. They rely on their high level of experience, dedication, and innovation coupled with strong contacts in various sectors. George and Collin dive into the mistake turned business model that gets George’s clients to pay him to market to them (1:13), consistency theory (5:20), building a model that is recession-proof (11:30), how to market in a competitive environment (13:38), how outbound factors into the growth strategy (15:28), and how to do all this at your company (26:50).   Show Notes: More on pricing models: ProfitWell’s Patrick Campbell on the nuances of pricing and why salespeople aren’t more involved   How outbound is impacted by pricing: Cost vs Yield in Outbound Sales Might Be the Most Important Concept You’re Missing Aaron’s opinion on Freemium models: 10x