210: Lessons from scaling 0-1M, 1-10M, and 10-20M+

Nick Casale joins Sarah Hicks on this episode of the Predictable Revenue Podcast.  Nick Casale is the Director of Commercial Sales at Sendoso, the leading Sending Platform. As the third employee and first sales hire, Nick helped build Sendoso's initial sales process before stepping into management to focus on scaling the sales organization. Highlights include: what to look for in your first sales hire and what they should be doing (2:46), the sweet spot Nick found that allowed Sendoso to scale to $1m (6:35), the strategic shift required to scale from $1-10m (18:20), the role of sales operations and sales enablement (25:27), and what companies have to do differently to scale from $10-20m+ (30:53). SHOW NOTES:  More on taking a controlled approach to scaling: Re-establishing growth: when to scale, and how fast? And how sales operations or revenue operations will help you get there: Why Revenue Operations is a Critical Piece to Your Growing Sales Org Building a RevOps structure to increase revenue and customer LTV Rev Ops: The Missing Link That Will Increase Your Revenue by 26% Are you looking to create repeatable, scalable and predictable revenue? We can help! ► http://bit/ly/predictablerevenuecoaching